Pets
It's No Longer A Dog's Life For Pets
By
Aug 11, 2005, 00:40

(NAPSI)-Obviously, there's no end to what people will do for their dogs.

According to the American Pet Products Manufacturing Association, Americans spend more than $32 billion a year on their pets-with $14.5 billion of that going for food. A significant chunk of money is lavished on everything from doggy day spas to diamond collars.

So it shouldn't come as a big surprise that the latest craze to hit the market is a new line of healthy frozen-ice-cream-style treats for dogs called Dogsters™.

With the emphasis, say Dogsters' founders, on the word healthy.

"Dogsters embodies our family's affinity of expressing love and appreciation for family and friends through good food," says founder and CEO Greg DeLuca.

For three years, DeLuca and his father, Ed-who were looking for a way to work together-consulted with doctors and food scientists to formulate products that look like human treats, but were dog-specific, all-natural, low-calorie, low-fat and fun.

Dogsters are made with value-added healthy ingredients, without animal fat and without BHA and BHT. The treats have no milk added, since some dogs are lactose intolerant, and no sugar added.

The veterinarian-recommended treats offer dog-approved flavors:

• Nutly Snow Cups™ flavored with peanut butter

• Mintë Kissably Fresh Snow Cups™ with cheese, and breath-freshening spearmint flavor

• United Fido Orbiters™ with oat cookies and cheese-flavored Snow Cup filling

• Yogurt Combos-carrot and cheese flavor frozen-yogurt treats with ground flaxseed, omega-3 and 6 and prebiotics

• Ice Crunchies™-one-calorie frozen ice pops with big beef flavor, plus vitamins, minerals and antioxidants.

According to Matthew Smith, vice president of marketing for CoolBrands, which distributes Dogsters at supermarkets nationwide, members of the Dogateers team will be hosting fun "Treat and Tribute" parties-complete with freebies like Dogsters sundaes-at events benefiting pet organizations throughout the United States. To find a list of events, visit www.dogateers.com.
You can pamper your dog with a healthy, frozen treat.

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