From Eveningsnews.com

Holidays
Finding the Best Watch this Holiday Season
By
Nov 18, 2007, 20:46


(ARA) – Jewelry and accessories make wonderful holiday gifts and watches are very popular for all age groups. When you are shopping this holiday season, educate yourself on watch trends so you pick a present that is unique and tailored to the individual.

“A watch is a classic gift that is great because it’s functional and adds an element of style to a wardrobe,” comments Andy Scharber, watch buyer for ShopNBC.

“In addition a watch is a timeless accessory that really shows the recipient you care. You can choose a classic style or a new, modern look for the perfect gift.”

The first step in choosing the perfect watch for either a man or woman is to consider how the watch will be used. Is the watch intended to enhance an existing collection? Or will the recipient be wearing it on a daily basis?

From oversized, sporty dive watches that can be worn to depths of over 1,000 meters, to elegant dress pieces made of solid 18k gold and encrusted with radiant diamonds, watches fill more than just the need of telling time, they are also a statement of the wearer’s personal style.

There are several new trends that can be seen in watches that can make your gift unique. Designers are employing a variety of high-tech materials and modern enhancements to achieve updated looks. Ceramic, tungsten, titanium and rubber are all showing up in watch cases and bracelets.

The use of ceramic is particularly popular right now. Ceramic is being used in the bracelet, case and bezel and provides a highly polished modern look while offering the wearer a lightweight timepiece with a virtually scratch resistant surface. Many of these watches are great for active, on-the-go types, because of their durability.

The incorporation of high quality rubber in both watch strap and bracelet designs has also gained popularity. Rubber imparts a more casual, sporty style to the watch while providing flexibility, durability and comfort. Rubber is used in a variety of colors and is often paired with steel or titanium accents to create a modern look.

For women, the top trend in watches is diamond accents. Diamond enhancements in a variety of stone sizes are used on the dial, bezel, hour markers on the dial, and many other complimentary areas on the watch. Diamonds are being used in men’s watches also and are a trend that continues to grow.

How the recipient will use the watch will help determine what type you should get. Quartz watches are great for those who want extreme accuracy. They have a specially designed battery that activates the Quartz crystals within to vibrate. These vibrations are then interpreted by a computer chip to move the watches hands.

Mechanical watches are great for the traditional person who appreciates the art and beauty of classic mechanical movement. These watches need to be wound frequently.

The most popular watches today are automatic. Wrist movement activates internal mechanisms that through the force of gravity wind the watch automatically during regular wear.

“With so many varieties of watches, it’s easy to see how they can be a personal statement of the wearer,” adds Scharber. “Watches are available in every style for every price range, so you can easily put something special under the tree.”

For more information on watches and to shop for the perfect gift this holiday season, visit www.ShopNBC.com.

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