From Eveningsnews.com
Google Adwords
By
Sep 30, 2007, 12:50
Do you need targeted visitors for your web site? If so, then you should know that one of the quickest ways to gain traffic is by using Google AdWords Pay Per Click (PPC) for your advertising.
Whenever this is used properly your web site can make huge profits. However, if you do not plan your campaigns carefully you could end up wasting a lot of money.
An example of what a PPC ad might look like is:
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You can see these ads whenever you do a Google search on any keyword or phrase. After you get to the page of search results you will see the PPC ads on the right hand side. These PPC ads were created by other webmasters just like you.
Every time that someone clicks on one of these ads the ad's owner has to pay a fee to Google. This fee is determined by a bidding system wherein webmasters compete to obtain the highest position in the listings. The more popular the keyword is, the more valuable it is and thus the more it will cost you to bid upon that keyword.
The factors that Google uses to determine the position of each ad includes:
1. Keyword/Phrase
2. Bid Price
3. Quality Score
Since most people do not go beyond the first two pages of search results, your goal should be to have your ad show up there. This means that you will need to be within the top 20 positions for your target keyword in order to get the best results.
In order to do this you will have to concentrate on choosing the best keywords or phrases, bidding within the appropriate price ranges and maintaining a good quality score. As such, it is important to take a closer look at each of these factors.
Keywords And/Or Keyword Phrases
Your keywords and keyword phrases are the words that people actually type into the search box on Google whenever they are doing a search. As such, you need to choose keywords that are both relevant to your product or service and commonly used by people who are looking for that product or service. For instance, if you create a Google AdWords campaign to market a course on how to play the guitar some good keywords to use include:
. "Learn to play guitar"
. "Playing guitar"
. "Guitar lesson"
. "How to play guitar"
. "Learn guitar"
Bidding Within The Active Range
All keywords have an active bid range, which is the range of bid prices that are required to get you into the top 20 positions. While it is important to stay within your budget, it is also important to try to get into the top 10 results.
High Quality Score
The quality score is based upon the click through rate (CTR) of your keyword. You should make sure that the keywords you choose are highly relevant to your ad and that your ad is written to lead a reader to want to click on your ad.
Conclusion
So now that you know the basics of how Google AdWords works you are ready to get started. This is the best way to learn more. So, go ahead and start your AdWords account and create a few test campaigns
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