From Eveningsnews.com

Consumer News
Health-Conscious Consumers Taking Charge
By
Aug 30, 2006, 11:47


(NewsUSA) - Today's consumers are taking a proactive approach to their health, partnering with physicians to take their physical performance to peak levels.

So it should come as no surprise that such take-charge consumers are looking for an edge, whether it is using expertly built exercise equipment, choosing fresh foods over refined products or selecting the latest dietary supplements.

In this rush toward the modern, though, something as humble as old-fashioned cow's milk may seem suspect. But that's a misconception, note officials with the New Jersey-based dietary supplement maker NuVim.

Natural, raw milk - the stuff of 19th-century farmers - contains immunity enhancing properties of benefit to humans. But modern pasteurization techniques have rendered these nutrients useless.

Food scientists at NuVim have been able to isolate the active ingredients in this "immune milk" and preserve them through a low-temperature process that meets government food-safety requirements.

These healthy micronutrients were concentrated, while the fat, cholesterol and lactose found in typical milk were removed. Then vitamins, minerals and proteins were added. The result is the refrigerated drink called NuVimŽ, which boosts the immune system, encourages muscle flexibility, enhances athletic performance and promotes muscle recovery after vigorous exercise.

Unlike some dietary supplements, extensive scientific studies - including many by independent laboratories - have been conducted on the health benefits of NuVimŽ and its micronutrients. Double-blind studies have demonstrated both the efficacy and the safety of the ingredients.

With consumers shopping for healthy farm-fresh fruits and vegetables and taking an active role in their overall health, it's no surprise that interest in dietary supplements continues to grow.

To purchase this patented dietary supplement in refrigerated or powder form, visit www.nu vim.com or call 877-850-8777.

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