From Eveningsnews.com
Hot New Products Are Brewing
By
Sep 8, 2005, 17:33
(NAPSI)-When you think of today's hottest trends and "must have" products, what comes to mind? TiVo? BlackBerry? iPod? Me, too. But there's another hot product giving these big names a run for their money. In only the first 12 months on store shelves, single-serve coffeemakers were purchased by more than one million American consumers-a quicker adoption rate than the pop culture icons, TiVo, BlackBerry or even the ubiquitous iPod! Since debuting in America in early 2004, single-serve coffeemakers have changed the coffee-drinking habits of people across the country, and the thirst for single-serve coffee shows no sign of slowing.
Leading the single-serve coffee market is the European-inspired Senseo® Coffee System, which has sold eight million machines worldwide since its European debut in 2001. Senseo is the first single-serve coffee system that delivers a sensational, consistent cup of gourmet coffee with a signature frothy coffee layer. Now this market leader is bringing American coffee connoisseurs even more ways to enjoy their Senseo experience with three new European city-inspired flavor blends: Paris Vanilla Bistro, Killarney Irish Creamery and Vienna Hazelnut Waltz. These new roast selections are a toast to Senseo's rich European heritage and add a distinct Continental flair to the Senseo coffee pod collection, while enhancing the pure coffee taste. Senseo's city-inspired collection is flavored coffee for coffee lovers and makes it even easier for American consumers to savor a gourmet European cup of coffee in the comfort of their own home.
Coffee connoisseurs say there is often an emotional connection between people and their coffee-and the cup of joe people choose may even reflect their identity. Does that mean people who drink black coffee are bitter? Not necessarily, say experts, but it does mean that Americans take their coffee drinking personally and seek out the perfect tools to suit their personal coffee preferences. Perhaps this is why single-serve coffeemakers are so popular-now coffee lovers can have the coffee they want, when they want it, and it will be perfectly brewed every time.
And that "perfect brew" is what Senseo is all about. This sleek, modern-looking appliance uses premeasured pods to brew each cup of gourmet coffee. Senseo has a signature frothy coffee layer, which tops off every cup, locks in flavor and aroma and gives the coffee a velvety-smooth feel and taste. With Senseo, coffee lovers can select their favorite type of coffee and brew it to their specific taste, every time. According to postpurchase research*, 95 percent of Senseo consumers are very satisfied or extremely satisfied with Senseo and would recommend it to a friend. Now with three additional flavor options, Senseo lovers have even more ways to enjoy and savor their coffee.
With a Senseo in hand you are definitely a trendsetter!
For more information, visit www.senseostore.com.
*Telephone survey conducted in December 2004 by ICR/International Communications Research in Media, PA.
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