Beauty
Natural Ingredients Are More Than a Trend
By
Jan 3, 2008, 20:52

(NewsUSA) - From household cleaning products made with plant-derived formulas to beauty products with natural ingredients, today many shoppers are choosing products that harness the power of nature.

Skin care companies are significant contributors to the surge of natural ingredients in consumer products due to the increasing evidence of their skin benefits.

But are these products with natural ingredients just a trend, or do they really offer extra benefits?

Dermatologist Dr. Marta Rendon finds that natural, active ingredients are especially beneficial when it comes to skin care for cleansing, toning, moisturizing, anti-aging and sun protection.

So, what types of natural ingredients are being used in skin care lines, and which ones have proven results?

* Shiitake and Mannentake Mushrooms -; "These mushrooms have been used in Asia for thousands of years," said Rendon. "They are well known for improving the appearance of your skin and actually reducing the signs of the aging process." An example of products that have successfully harnessed the power of this natural ingredient is the Aveeno Positively Ageless products, including the newest Aveeno Night Cream. The anti-aging range features a Natural Shiitake Complex, which includes both Shiitake and Mannentake mushrooms. This mushroom complex has been shown to provide beneficial antioxidant activity and help block the production of harmful proteins that can cause collagen breakdown.

* Oatmeal -; A commonly used ingredient in therapeutic products, oatmeal is known for its soothing effect on the skin. In over-the-counter medications, it has been shown to help relieve minor skin irritation and itching. Additionally, its mildness makes it great for sensitive skin products, including baby products, and has been recommended by dermatologists and pediatricians for decades.

* Soy -; A newer trend in skin care is the use of soy in products. After discovering the benefits of soy to the body's overall health, researchers began investigating other uses. Today, this natural wonder is being used to improve the skin's tone, texture and radiance.

"Clinical and scientific studies both show that soy works to reduce blotchiness and discoloration by evening out the appearance of pigments within the skin's surface," said Rendon. "Soy proteins can also work to moisturize skin and reduce the appearance of fine lines."

* Feverfew -; Once known to soothe migraines and stomachaches, feverfew has a broad range of antioxidant and anti-inflammatory benefits. When used in skin care products, this natural flower helps to soothe irritation and redness associated with dry or sensitive skin.

For more information about natural skin care ingredients, visit www.aveeno.com.

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