OnLine Business
Search Engine Optimization Revs Up Web Site Traffic
By
Jun 2, 2007, 20:18

(NAPSI)-No matter what line of business you're in, having a great Web site is not enough. In order for your Web site to be successful, people have to be able to easily find it online.

Search engine optimization (SEO) is a technology tool used to make your site successful. SEO is a unique combination of services: It involves programming and coding the actual Web site, site content such as copywriting, Web links within a site and submissions to the various search engines. SEO is most influenced by how relevant your Web site is to the searches being done by people searching online through a search engine such as Google. Good SEO can help you get your site found by the most widely used search engines on the Internet, helping to drive traffic to your online business.

The fastest and easiest way to get visitors to your Web site is to register the site with the major search engines, such as Google and Yahoo!, and other online directories, which is usually free. There are a number of steps to take before that to ensure your site is "optimized."

1. Assess the Competition. Visit key search engines and use them as your customers might use them by entering search words. Note which businesses are well placed in your searches and visit those sites to see which key words they use to describe their business.

2. Create Your Keyword List. After examining your competition's keywords, create your own personalized list of keywords, keeping in mind what your customers will think of when looking for your business, products or service.

3. Build Great Content. Include your keywords in the headings and text of your site's home page. Be sure each page of your site is unique and does not reuse the same text from page to page. Update your content frequently. Search engines factor all of these things into their results, and all of these steps will help to ensure your site receives a good ranking.

Online service providers such as Verio offer tools and services to help with SEO and paid online advertisements to dramatically increase traffic to your site.

For instance, its SEO packages for small and medium-sized businesses include a 30-minute search engine optimization consultation each month, Web site submission to 100 search engines including Google and Yahoo!, a search engine optimization report prepared by an expert for the Web site, and 1,000 guaranteed banner impressions per month for your site.

For more information, visit www.verio.com/seo-tools or call (877) 837-4674. For the SEO steps for your Web site, go to www.verio.com/optimize-your-site.

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