From Eveningsnews.com
Tips For Building a Web Site
By
Sep 30, 2007, 13:16
There are millions of web sites on the Internet today. You may want to throw your hat into the ring but you may be wondering what you should do once you have a domain and you are ready to build a web site.
Well, first of all, you need to know that whenever you build a web site, it does not have to look perfect. You also do not have to pay a professional a lot of money to build your web site for you. If you look around the Internet you may see some of the most basic sites, which are very successful.
The goals for your web site should be to get a modest page rank and to get indexed by Google so that a lot of people will be able to see your web site.
This is important because if nobody sees your web site then you have no traffic, which means no sales. Of course, this also means that your web site is going to need to sell something that people need, such as a product, service or other form of content. Otherwise your web site will be irrelevant and nobody will ever come to it.
Whenever you are building your web site, make sure that you target a specific keyword or keyword phrase. Of course, the more keywords that you use, the more often indexing robots will come to your web site to take a look around and rank it accordingly.
While this is important, you also do not want to make every other word a keyword because that is all the bot will see and it will not recognize that your content is original. As such, you really do need to use your keywords wisely and you also always need to make sure that your content is original.
This will make your web site better, which in turn will make your page rank better, which in turn will get you more traffic.
Of course, keywords are not the only way in which to make your web site successful. Your web site will not be any good even if you are listed in the top 10 in the Search Engines and yet your web site is not able to be navigated.
It really is important for you to ensure that your web site is easy to use because otherwise a user will not stay on your web site. You also do not want to confuse the user. Therefore, you should only have 1 topic per page and a very simple design.
This does not mean that you cannot use headers and graphics to enhance your web site but you do not want to make your entire web site this way. Instead, you want to keep things both clean and simple.
As such, you should never use loud colors or huge graphics. People do not want to see these things. They are coming to your web site for the information, product or service that you are providing.
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