Fashion News
Watches, the Required Accessory
By
Dec 3, 2005, 23:41

(ARA) - Our world revolves around time. Too much time spent waiting in line, not enough time to finish that project you keep putting off, and special time with loved ones… everything in our life is dictated by time. Now fashion and function are working together as we see watches of all sorts becoming the most important accessory for men and women. Telling time has never looked so good.
It’s not just the movement that drives us, but the look and feel of a fine timepiece. From bulky, sporty dive watches that can be worn to depths of over 1,000 meters, to elegant dress pieces made of solid 18k gold and appointed with carat after carat of radiant diamonds, watches fill more than just the need of telling time, they are also a statement of who the wearer is. The best dressed gentleman or lady can still fall short of visual impact if they do not wear a watch that accentuates their wardrobe, and highlights their personality.

Here are some insights from the fashion experts at ShopNBC on the latest trends in watches.

The Mystique of Mechanical Watches

Once the paragon of time keeping, mechanical watches fell out of favor in the ‘70s with the introduction of quartz technology. More of a focus on accuracy and technology, battery operated watches consumed the market and something special was lost in the mass creation of these watches. In the ‘90s however, the tide was shifting back towards the beauty and art of fine watchmaking. The mechanical once again made its presence known.

A symphony of mechanical gears and springs working in unison to create the proper regulation of time was once again desired, and the Swiss watch-making industry was making a comeback. The beauty of mainsprings, balance assemblies, ornate dial work, and lavishly adorned watch movements was once again in demand. Today we have it all available to us, from the sensible portion of our brain that calls out for extreme accuracy and reliability from a quartz movement, to our emotional side which craves creativity, and refinement yearning for a work of art inside our watches: the mechanical movement.

Slave to Time, or Slave to Fashion?

Until recently you had to make a choice: Do I want to have a watch that looks great, or a watch that will be accurate and reliable? With so many watch manufactures out there vying for your wrist-time, you now have more choices than ever – digital, mechical, chronograph (stopwatch) sport style, or classic. ShopNBC offers something for everyone.

Brands like Corum, Baume et Mercier, Invicta, Croton and many more have such huge followings that many ShopNBC customers own several models from each brand. What may begin as a modest one or two watch collection can soon sprout to 20, 40, or even 100 watches!

With so many wonderful designs it is easy to see how people are using their watches as personal statements. The ability to wear a different watch every day, to coordinate a dial color to every color in your wardrobe, or select a particular style to match a formal, or everyday event becomes an important feature to many people.

Premiering on Sept. 25 as part of the “Must Watch Event,” ShopNBC will feature prestigious brands such as YES (touted as the most complicated watches in the world), Formex (true racing inspired masterpieces), Poljot (the oldest and most respected watch manufactured in Russia), and Phillip Watch (a new-to-the-U.S. Swiss brand).

Check your local program listing for details, or log onto www.shopnbc.com for more information on this upcoming watch extravaganza. Courtesy of ARA Content

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