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Last Updated: Jul 2nd, 2008 - 21:15:22 |
(NAPSI)-Your favorite pair of shoes, the new dining room chairs and your son's first baseball-a dog's need to gnaw can wreak havoc on your home. To help give your pet something better to sink his teeth into than your furniture or the kids' toys, an innovative, long-lasting, meaty treat for dogs has been created. Called Pedigree Super Chew, it offers a safe, delicious and highly nutritious alternative to otherwise bland or potentially dangerous chew toys.
A recent survey shows that almost six out of 10 dog owners (57 percent) have had a valuable personal possession damaged by a teething dog. The more than 1,000 dog owners surveyed ranked shoes (39 percent), furniture (38 percent), clothing (26 percent), kids' toys (20 percent) and electronic equipment (15 percent) the top five personal possessions ravaged by their dog's chewing addiction.
That's why one-third of owners (33 percent) say they rely on chews to treat their dogs' innate habit; others say they treat their dogs with a chew because they feel bad about leaving them at home alone or when they seem unhappy or bored. But while owners may feel good about treating their dogs, many are unaware of the poor nutritional content of some chews and, more important, that some can cause serious health issues.
"Squeaky toys or plastic chews are the first things many people give their dogs to keep them from chewing up the couch. But while they can be great fun for your dog, they have their drawbacks," says author and renowned animal behaviorist Andrea Arden. "These types of chews can cause internal damage or pose as choking hazards if dogs are allowed to rip them apart, so dog owners need to know they're better for play than for active chewing."
New Pedigree Super Chew is an innovative, long-lasting, meaty treat for dogs, fortified with vitamins A and E, calcium and phosphorus for healthy vision, bones, teeth and coat and with only 2 percent fat. It is a highly digestible, nutritionally complete treat that won't splinter and its delicious meaty center will keep dogs occupied and satisfied. Developed for dogs aged 1 year or older, it comes in large and small sizes to meet the needs of dogs of various shapes and sizes-but is not recommended for dogs weighing less than 20 pounds.
"These days, people have so many options for treating their dogs' love for chewing that it's often hard to discern what's best and safest for their dogs," says Arden.
To celebrate the introduction of this new chew, an education campaign to help dog owners understand why man's best friend is so addicted to chewing and what are some healthy ways to "rehabilitate" them has been launched. To learn more about the campaign, visit www.TheHealthyChew.com.
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