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Last Updated: Jul 2nd, 2008 - 21:15:22 |
(NAPSI)-Americans' love affair with their dogs is more than mere puppy love. A new survey by the Cottonelle® Brand, represented by the well-loved yellow Labrador Retriever puppy, finds 85 percent of dog owners consider their canine companion to be a member of the family. And 83 percent say Fido makes family life more enjoyable. For these families, dogs add something special to their lives and, increasingly, to their family stories.
Dogs today play more of a central role in family life than ever before, providing caring and warmth. According to the survey, 87 percent of Americans with a dog believe their pet provides unconditional love, 79 percent say it makes family life more fun and exciting and 64 percent think it teaches the family responsibility.
As Americans' bond grows with their dogs, so does their spending on them. The American Pet Products Manufacturers Association reports that from 1994 to 2005, pet spending more than doubled to nearly $35.9 billion as dog owners increasingly pamper their pooches with everything from custom clothing to birthday parties with homemade treats.
Perhaps the ultimate way to show affection for the family dog is to proclaim one's love in a song. A contest this year by Cottonelle taps into America's pet connection and celebrates tales from everyday life about families and their dogs. It invites dog owners to tell the world about their best tail-wagging friend through song. Families vie for a home makeover grand prize of $200,000 and a chance to appear in an ad.
Florence Henderson, considered America's favorite TV mom and a dog lover, will crown the winning family that best expresses through music performance the enjoyment the family dog brings to their family and home. "Music and dogs bring something special to my life and to the lives of many American families," said Henderson, who starred in the popular show "The Brady Bunch" as Carol Brady and has apppeared on Broadway. "Dogs create strong family bonds and encourage caring. Both in my role as a real mom and as a Brady Mom, I've experienced the joy that dogs can bring to the family."
To find out more about the contest and learn how to create your original song, log on to www.cottonelle.com.
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