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Last Updated: Jul 2nd, 2008 - 21:15:22 |
(NAPSI)-Chances are the next big product you see was brought about, at least in part, by you-or the person next to you or the person next to her. American consumers help shape the marketplace. They influence price, how shelves are stocked and what they're stocked with.
For instance, many consumers will tell you a top priority of theirs ia "a bigger bang for the buck." As a result, businesses have created innovative ways to satisfy that demand. A complimentary cocktail or dessert is usually appreciated when dining out, and those two funky bracelets probably seem more worth the buy when a third comes free.
One of the more innovative strategies companies have adopted is combining compatible brands and selling them as one product to offer increased value at the same price. Many brands, such as Secret Platinum Antiperspirant with Olay Conditioners, and Crest with Scope Mouthwash, have already had great success.
But experts say it's not enough to just put two products together. Consumer opinion is that the brands should compliment one another and offer an extra value. One example is Clairol Hydrience Haircolor, which comes with its own exclusive formula of Pantene Conditioner. This grouping seems to make sense because women who use Hydrience tend to want a deep moisturizing haircolor. For the same price, they're getting twice the amount of conditioner as they were before.
Analysts expect there to be more pairings on the horizon. As long as consumers continue to demand that their favorite products come with the bonus of another favorite product, companies will most likely continue to oblige them-and who knows, the next great duo may even dethrone chocolate and peanut butter as the "ultimate combination." It may just be a matter of consumers coming up with the next big idea.
Consumers are seeing double and loving it as many marketers now offer two compatible products in one package.
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