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Last Updated: Jul 2nd, 2008 - 21:15:22 |
(NC)-Ask the nearly 4.9 million Canadian adults who smoke what their New Years resolution is, and many will tell you what they want is to live a smoke-free life.
They may also agree that traditional anti-smoking campaigns have done a good job of raising awareness of the health benefits of quitting.
But despite smoking bans, increased cigarette taxes, public health warnings and advice from concerned family members and friends, many find it difficult to quit.
A global survey of 2,200 smokers, sponsored by Novartis, revealed that despite being fully aware of the health implications of smoking, most smokers have a strong emotional attachment to smoking and view it as a part of their identity.
This research prompted Novartis to create the innovative "Lose the Smoke. Keep the Fire" campaign and its companion website ww.thrive2quit.com.
The company also recently introduced Thrive lozenge, the first nicotine replacement therapy lozenge available in Canada as well as the new, bold mint-flavoured Thrive gum.
According to the research, more than 70 percent of those surveyed perceive smokers as more adventurous and fun and 60 percent see smokers as more individualistic.
In addition, 70 percent said they wanted a nicotine replacement therapy brand that could help them give up smoking without losing their passion for living.
Results also revealed that many smokers would like to quit, but have fears about the quitting process. Respondents cited loss of identity, lifestyle and social interaction as some of the barriers keeping them from successfully becoming smoke-free.
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