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Last Updated: Jul 2nd, 2008 - 21:15:22 |
(NewsUSA) - In a world where an amusing camcorder video shot in someone's basement can be seen around the world overnight, it's safe to say that the age of online broadcasting is here.
Streaming Internet videos have quickly become one of the most significant ways that consumers stay both entertained and informed. The video-sharing site YouTube, for instance, received 19.6 million unique visitors in a single month in 2006, according to a report by Nielsen//NetRatings.
Just as the popularity of amateur online videos has surged in recent years, now more businesses and organizations are turning to online broadcasting to air their content as well.
Whether it be an Internet broadcast of the Indy 500 or an organization's video of the keynote speech from a recent trade show, more companies are taking advantage of the wide-ranging exposure promised by Internet broadcasts.
"We are seeing the emergence of a new way of doing business that is touching everything from entertainment to sports, advertising, virtual training and news," said Greg Demetriades, chairman and chief executive officer of WhiteBlox, a developer of online broadcasting technology. "The ability to offer online videos and interact in real time with consumers is changing the face and capabilities of business communications."
For many organizations, one of the most enticing aspects of airing Internet broadcasts may be the opportunity for a greater extent of viewer interaction. With WhiteBlox's online technology, for example, businesses can allow consumers to not only view streaming video of their content, but participate as well, via integrated chat rooms, polls and surveys.
Some are also using customizable Internet broadcasting players to offer videos of live events or catalogued as pay-per-view items.
The Indy Racing League, for instance, aired last year's Indy 500 race online using WhiteBlox's media player, while Miguel Cornejo, a popular motivational speaker in Mexico, uses WhiteBlox to offer his seminars on demand.
What this means for consumers is that they can now receive from companies what amateur online broadcasts have offered: the content they want, when they want it.
For more information, visit www.whiteblox.com or call 281-210-5210.
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