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Last Updated: Jul 2nd, 2008 - 21:15:22 |
(NUI) - Chocolate. It comes in dark or white; with nuts, raisins, caramel or crisps; in Santa shapes and bunny silhouettes. The world's favorite treat is enjoyed in many forms, consistencies and flavors.
In a consumer survey sponsored by the Chocolate Manufacturers Association, Americans chose chocolate as their favorite flavor. But although Americans gobble up about 12 pounds of chocolate a year, many don't know the story of how this delightful sweet became one of the most popular holiday treats and gifts.
The custom began more than 4,000 years ago when the early Romans exchanged sweet gifts during the solstice ceremonies. They believed sweet-tasting gifts like fruits, honey and cakes would ensure a good harvest.
By the Middle Ages, the story of the Magi bearing gifts for the infant Jesus became a central part of the Christmas holiday tradition in the church.
In the early 1900s, sweet-tasting homemade treats were popular holiday gifts, primarily for children. Our modern-day Santa Claus is based upon Saint Nicholas, the third century bishop of Myra, who dressed in red and white robes and secretly bestowed gifts to children at night.
As the years progressed, print advertisements began to appear, encouraging the giving of candies and other sweets among adults.
During World War II, servicemen far from home often requested gifts containing candies and cookies. Because it was necessary to mail Christmas gifts very early to U.S. troops stationed around the world, merchants began reminding the public to shop far in advance. From this practice, the extended holiday shopping season was born.
Whitman's Candies and the company's signature Whitman's Sampler have played a major role in this holiday tradition for more than 100 years. Today, Whitman's remains one of the most recognized and loved boxed chocolate brands, with decorated boxes that take the guesswork out of gift-giving.
Most will agree that hardly anyone will refuse a chocolate offering. Whether it's dark, white, sugar-free or low-carb, chocolate reigns supreme as an ideal holiday treat for family members, friends, teachers, co-workers and people of all ages.
For more information on chocolate holiday gifts, call 1-888-311-3723.
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